Introducing .. .  .   .    .   

Go for GO Stylish Soul inside	The Idea	Media & Press
GO Party - - GO Tube	Why Tubes ?	Product Range GO Alcohol
Facts & Figures Target Groups	Advantages	Product Range Non-Alcohol

Trendy and stylish party people all around the globe go for GO!

The coolish aluminum in combination with the cool shape of the tube is a perfect combination that is the key element for the image of GO:

	unique,
	new,
	cool,
	stylish,
	trend-setting
	spirited
	daring

At the same time this is the image of the GO community. Similar to GO, Every member of the GO community has a unique character and at the same time is part of a group of like-minded people with similar preferences and desires.
They share one thing: They are daring and adventurous trend-setters; Not intimidated by the unknown and attracted by the new.

GO can't be missing at any stylish high-class party and is found at the hottest events where it quenches thirst and gets the party going.

Amonst the many that have already felt the unique vibes of GO are Paris Hilton, Pierce Brosnan, Dannii Minogue, Eva Herzigova, Jerry Hall and David Coulthard.

	Teenagers and young adults of age 18 to 35
	Party people
	trend-setters
	and all who want to become such.

The revolution has begun in the year 2004, with the idea to take the well known aluminum tubes used for mustard and mayonnaise and to fill them with something different.

The Wenger Corporation, an Austrian enterprise that produces food products of the highest quality for more than 120, came out with the original idea and surprised the bevarage market with this innovative product.

To date, sales of GO that have reached 10 million tubes.

In 2006 Wenger Corporation was awarded the Austrian Export Award for exceptional achievements in exports by the Austrian Chamber of Commerce.


The markets are awash in beverages that all taste similar and that come in the same package (can or bottle). To establish a new brand in such a market is an expensive and risky venture, unless ....
Unless you present a completely new and unique concept – drinks in tubes!

Especially consumers of energy drinks and alcoholic mixer drinks are highly brand-conscious and curious about new trends.
Drinking GO right out of the tube means you identify yourself with that group of people that every one admires:

	young,
	vibrant,
	extravagant,
	trend-conscious,
	individualistic,....

Market studies and media reports show: Drinks in tubes have the potential to create a new way of consuming beverages - "tube cult“.


The strongest, because emotional, impulse to go for GO definitely arises from the uniqueness of the eye-catching packaging.
Furthermore there are numerous functional reasons that make the tube the preferred package for beverages:

	Can't break; hence no dangerous glass shards (especially out of doors!)
	Can be closed again
	Convenient to put in your pocket and to take with you
	Eliminates risk of your drink being spiked. Your drink in the tube is closed and with you when you hit the dance floor or otherwise leave the table
	Low weight
	Extremely low volume/space waste (empty tube)
	Keeps cool very well
	Can be stored in the freezer

Since the summer of 2004 GO is continuously covered by television magazines and print media around the world. Each of these reports generates priceless publicity.
That GO is met by such enormous interest by the media proves:
GO is new and unique. Not just another boring variation of some out-dated product, but a revolutionary idea that the world has not seen before.

The media and consumers have recognized: GO has initiated An unstoppable - trend that will transform the culture of drinking.

Amsterdam, Bangkok, Beijing, Hong Kong, London, Tokyo, Vienna, Milano

For complete product range of Alcoholic Go drinks please go to the appropriate page.



For complete product range of Non-Alcoholic Go drinks please go to the appropriate page.




GO comes inboxes of 24 tubes.